MMR: Mass Market Retailers, November 25, 2019

SUPPLY SIDE Mile High Touts White Label Unit BOULDER Colo Mile High Labs is leveraging its reputation as a trusted extractor and supplier of the key ingredient in CBD products to become a leading provider of white label services to the fledgling marketplace Most manufacturers lack the CBD REPORT levels of compliance and adherence to Good Manufacturing Practices found at Mile High Labs says Christopher Lackner vice president of public affairs at the company We developed our white label division to provide the same commitment to quality throughout the entire manufacturing process from extraction to finished product White label products are manufactured by a third party but sold under the retailers own branding At Mile High Labs we provide our customers with education on the quality and consistency of our products so they can build trust with their customers says Lackner CBD is a new market so trust carries extra weight Executives at Mile High Labs believe the CBD market is in the early stages of a multidecade secular growth trend and that CBD could be one of the largest ingredient applications globally However it is still an underregulated market As such basic standards for quality consistency and purity are not guaranteed Lackner says Mile High Labs is one of the worlds largest extractors of CBD isolate the purest most consistent form of CBD which is incorporated into a host of products Its GMP certified process ensures its isolate is safe consistent and of the highest quality The company has developed what it calls the first industrialscale purpose built hemp extract facility which can be set up on a hemp farm and which has allowed it to vastly raise its output of full spectrum CBD oil The fully operational plant in Broomfield Colo allows us to expand into production of capsules tablets topicals and gummies in addition to CBD isolate and distillate ingredients says Lackner The facility includes equipment and infrastructure for research and development quality assurance bottling filling packing warehousing labeling shipping and compliance monitoring Sera Labs an Expert in CBD CPG SHERMAN OAKS Calif With the CBD beauty category projected to grow quickly Sera Labs is drawing on an experienced team of consumer product innovators to integrate the benefits of CBD into natural organic formulas that resonate with shoppers A recent report from Grand View Research forecasts a 33 compound annual growth rate in sales of skin care items infused with cannabidiol over the next five years Nancy Duitch Sera Labs founder president and chief executive officer points out that the company was already a powerhouse in directto consumer marketing of skin care products when CBD emerged as the beauty categorys hottest trend We have a seasoned team with unparalleled years of experience that knows how to drive consumers into the store Duitch says The teams results validate the skill sets developed through years of product development and marketing qualities that Duitch says are often missing from some of the CBD categorys first movers Earlier this year Duitch and her team introduced the Seratopicals line a six step regimen that includes Super Booster CBD Serum an antiaging cocktail that is packed with antioxidants Radiant Glow CBD Facial Oil a lightweight fast absorbing oil to energize the look of skin Day and Night Brilliance CBD Face Cream a moisturizer that helps skin recover its natural hydration Love Your Eyes Serum an ultra hydrating formula that protects the eyes delicate skin from dehydration Exfoliating Polish Cleanser to maintain the skins moisture balance Love Your Lips a lip balm that repairs restores and moisturizes lips Sera Labs is rolling out three additions to its SeraRelief line of cannabidiol solutions Pedi Care providing environmentally friendly sprayon relief for tired and achy feet with 300 mg of CBD and 2 lidocaine to help with pain relief Ultimate Rapid Soothing Creme a roll on to reduce achy muscles and joints with 300 mg of CBD and 4 lidocaine and Elbow Knee Heel Hydrating Souffle a luxurious treatment with marula oil shea butter and 300 mg of CBD that leaves skin smooth and ultra hydrated 22 MMR November 25 2019