MMR: Mass Market Retailers, July 17, 2017

30 MMR July 17 2017 SUPPLY SIDE Top Brands DOLLAR SALES 3943 mil 03 Percent Change vs Prior 12 Months Supermarkets 04 Drug Stores 12 Dollar Sales UNIT VOLUME 912 mil 28 Percent Change vs Prior 12 Months Supermarkets 24 Drug Stores 43 Unit Volume 1 Always 1255 mil 225 mil 2 Private Label 716 mil 219 mil 3 Always Infinity 265 mil 41 mil 4 Stayfree 221 mil 50 mil 5 Carefree Acti Fresh 188 mil 76 mil 6 Always Radiant 179 mil 29 mil 7 U by Kotex Clean Wear 139 mil 22 mil 8 U by Kotex Security 120 mil 26 mil 9 U by Kotex Lightdays 101 mil 37 mil 10 U by Kotex 76 mil 15 mil Total of supermarkets drug stores discount stores military commissaries and selected warehouse clubs and dollar stores Source IRI Sanitary Napkins Liners For 12 Weeks Ended 6 11 17 Organyc Relaunched by Corman NEW YORK Corman SpA an Italian manufacturer of feminine hygiene products made of 100 cotton is relaunching its Organyc brand in the United States with a national promotional campaign beginning in the peak sensitive skin month of August The relaunch provides Corman with an opportunity to educate women about what goes into the feminine care products they are using and to offer a real solution for women with sensitive skin a company spokeswoman said Organyc just launched in CVS stores nationwide so were very excited to be building our brand awareness and making our product more accessible to women everywhere she remarked Top Brands INNOVATION DOLLAR SALES 6764 mil 19 Percent Change vs Prior 12 Months Supermarkets 11 Drug Stores 21 Dollar Sales UNIT VOLUME 1721 mil 04 Percent Change vs Prior 12 Months Supermarkets 13 Drug Stores 69 Unit Volume 1 Dove 400 mil 88 mil 2 Degree Men 380 mil 120 mil 3 Dove Men Plus Care 375 mil 69 mil 4 Secret Clinical 302 mil 36 mil 5 Dove Advanced Care 268 mil 71 mil 6 Old Spice High 268 mil 76 mil 7 Secret Outlast 235 mil 53 mil 8 Suave 224 mil 134 mil 9 Old Spice 217 mil 43 mil 10 Secret 215 mil 57 mil Total of supermarkets drug stores discount stores military commissaries and selected warehouse clubs and dollar stores Source IRI Deodorants For 12 Weeks Ended 6 11 17 Consumers are seeking out natural now more than ever Today the mantra is better living through natural ingredients versus better living through chemistry which was the mantra in the 1960s But being natural or organic in and of itself is no longer good enough Thats why Corman is repositioning its 100 organic cotton products as being good for sensitive skin something that appeals to nearly two thirds of women We are focusing on the needs of those women who have skin sensitivity issues Corman was founded seven decades ago as a manufacturer of textile medical devices It began offering feminine hygiene Personal Care products in the mid 1980s Today it markets 100 cotton tampons pads and panty liners as well as 100 certified organic cotton tampons pads panty liners intimate wipes cotton balls swabs and cosmetic pads The natural and organic segment of the category is becoming flooded with imitators and marketing companies trying to ride an opportunity wave according to the company Some products are good but some seem to be trying to trick the natural consumer by putting as little as 15 cotton on the cover and calling it cotton the spokeswoman said adding that with their marketing campaigns some of the new players are blurring the lines between natural organic and environmentally sustainable incorrectly equating the terms It is important to understand and distinguish between the three and focus on products that contain natural ingredients and solve real and perceived problems she said Pure cotton is highly absorbent breathable and hypoallergenic thus suitable for women with sensitive skin Additionally cotton is biodegradable making it the sustainable choice for consumers concerned about the environmental impacts of the products they use Xlear Provides Natural Drug Free Sinus Relief AMERICAN FORK Utah The Xlear Sinus Care product line is meeting the demand for effective nonmedicated relief from symptoms associated with upper respiratory ailments and conditions The products owe their effectiveness to Xlear Inc s patented xylitol nasal solution which the company says reduces the risk of a variety of upper respiratory problems One study cited by Xlear found that its xylitol nasal solution increased peak air flow by 35 when compared with a simple saline spray alone More and more physicians are recommending for their patients alternatives to antibiotics antihistamines and steroids that are more natural and drug free a Xlear spokesman said Instead of using nasal sprays that have side effects and rebound effects many medical professionals are telling their patients to use a saline spray to clean and clear their sinuses and nasal airways Xlear branded products clean better because xylitol helps reduce bacterial adhesion to sinus tissues the spokesman explained In addition xylitol is more soothing and moisturizing than other salines because of its hypertonic properties making the experience of using a nasal spray less irritating and more pleasurable according to the company Consumers want something that works fast and lasts a long time when looking to relieve their sinus issues They like the fact that Xlear is natural and drug free and is great for children as well as adults Since there are no dependencies associated with using Xlear Nasal Spray consumers like that they can use it as often as needed Looking ahead Xlear sees an increased demand for its products to help clear nasal passages for easier breathing during sleep Xylitol is a naturally occurring five carbon polyol or sugar alcohol found in many natural sources For commercial use it is manufactured from birch trees and corn cobs It has the same sweetness as sucrose but it has 40 fewer calories and none of sugars negative tooth decay or insulin release effects according to the company Xylitol has been used in food products for decades Sugar free chewing gum and candies made with xylitol have received official endorsements from various national and international dental associations Xlear Nasal Spray was developed nearly two decades ago by a physician Lon Jones who had encountered research on xylitols positive effects on oral health Jones hypothesized that if xylitol works against bacteria in the mouth it should do the same thing in the upper airway Nubian Heritage Deodorants Debut AMITYVILLE N Y Nubian Heritage the award winning Sundial Brands beauty brand that offers modern wellness solutions announced that it had introduced 24 hour deodorants in five of its best selling all natural fragrances Each cruelty free Nubian Heritage deodorant is made from pure non GMO glycols derived from corn which the company said is a heathier option for odor protection The deodorants are aluminum free and do not contain such synthetic chemicals as parabens petroleum phthalates silicones propylene glycol and triclosan The new deodorants include Coconut Papaya formulated with coconut oil to naturally soften skin and papaya extract which helps keep skin clear and healthy Patchouli Buriti featuring buriti oils nutrient rich composition of beta carotene vitamin C vitamin E and essential fatty acids to comfort the skin The patchou li provides a warm woody and natural fragrance African Black Soap a soap that reduces irritation and ingrown hairs with an infusion of aloe to soften the skin Indian Hemp Haitian Vetiver featuring Indian hemp oil which contains a high concentration of antioxidants to support healthy skin as well as aromatic Haitian vetiver oil offering a fresh herbal scent Abyssinian Chia Seed with Abyssinian oil providing reparative and soothing properties and chia seeds offering one of the richest botanical sources of omega 3 fatty acids for skin nourishment Welmedix Gets Word Out on Importance of Sun Recovery PRINCETON N J A fast growing category in skin care consists of sun recovery products lotions and ointments formulated to heal and protect the skin from damage caused by the suns harmful rays according to Avani Kanubaddi founder and chief executive officer of Welmedix Consumer Healthcare Welmedix expects to be an increasingly prominent player in the category with its SunBurnt brand after sun gels lotions and hydrating masks Sunscreens now account for about 90 of the sun care category but sun recovery products are poised to grab a significantly larger market share as people become more aware of the perils of exposure to the sun Kanubaddi says The world is getting warmer summers are longer and hotter Its not just about burns Were all living in the sun and damage is happening SunBurnt is formulated with a proprietary blend of natures best healing and hydrating ingredients We took aloe along with plant extracts to produce a fantastic nonsticky formula Kanubaddi says