MMR: Mass Market Retailers, April 22, 2019

CBD Drawing on more than two decades of retail experience Prana Principle is a source of premium quality GMP certified cannabidiol products offered at a price point that makes them accessible to a wide range of consumers CONTACT Prana Principle LLC 4833 Front St 415 Castle Rock Colo 80104 800 570 1356 WHOÕS WHO Prana Principle Delivers Product Diversity ADVERTISEMENT Sebastien Hebbelinck CEO IN CBD HEMP APAX Group parent company of Prana Principle was founded in the Netherlands 24 years ago Because of the innovative products coming out of this part of the world APAX has worked with hemp and hemp derived products for decades with special attention to product quality and consistency Chief executive officer Sebastien Hebbelinck took that experience to Colorado which is at the forefront of U S production of cannabis products Our experience in Holland and now in Colorado provides the perfect synergy for innovative technologies the best extraction methods and the most superior product he says The CBD hemp based product landscape is vast and has many offerings within the ingestible topical and inhalable categories Each customer is different and may prefer different application methods Analytics companies that APAX reviews and works with have shown product diversity growing fast within these CBD categories not eliminating current offerings but sharing the space more evenly CBD is so compelling because it has been one of natures best kept health secrets and until recently it carried a confusing and stigmatized legal and educational landscape The overwhelming approval of the 2018 Farm Bill shows that Americans and the countrys government officials want and or need these products to better their lives We believe the sky is the limit for what will be coming to the market the company states Some of the first products on the market were ingestible products like soft gels capsules and tinctures Our team is constantly working to create innovative products across all segments skin care hair care soft gels tinctures sun screens lip balms beverages We are seeing rising requests from retailers in the beauty category for products like lotions face masks and balms and these are things we are currently working on We believe the segments that bring the best innovation quality and consistency to the market will represent the biggest opportunities For hemp derived CBD products passage of the 2018 Farm Bill was an important hurdle The bill includes the removal of CBD and its nonpsychoactive cannabinoid counterparts from the Controlled Substances Act Some of the nations large retailers have responded by bringing in products to put on their shelves and market on a national level Before these products were primarily found in smaller chains or in states where use of medical cannabis was legal With 24 years of experience in retail both in the Netherlands and Colorado APAX provides premium quality GMP certified products at a price point that makes them accessible to the average consumer Monitoring through third party labs is performed on every product batch to ensure product quality and accuracy APAX retains a Certificate of Analysis and Certificate of Quality Assurance for every product it offers This ensures that each product truly remains at 00 THC content and hot product never has a chance to leave its warehouse With major retail experience and our experience with CBD retailers can rest assured knowing that their and their customers needs will be taken care of states the company Our goal with Prana Principle is to address every major need of consumers whether they are looking for a high quality tincture cost effective capsules or an innovative beauty care item We want consumers to experience CBD in whichever way they feel most comfortable with Each of our items is unique The basis of every product is derived from our phytocannabinoid rich oil or powder We utilize micro and nanoemulsion technologies to aid in the bioavailability of our products Our powders are produced to be water soluble to increase bioavailability and diversify use Bioavailability potency and consistency are at the core of everything Prana Principle has to offer