MMR: Mass Market Retailers, January 11, 2021

Isaac Shapiro co CEO of Cleanlogic is dedicated to making products with clean ingredients that use recyclable packaging are cruelty free and are Control Union Certified Inspired by Shapiros mother who lost her sight as a child Cleanlogic is also dedicated to supporting the over 25 million people in the U S who are blind or visually impaired Cleanlogics packaging features functional Braille and a portion of all sales is donated to organizations that support the blind and visually impaired community Cleanlogic Embraces Nice and Clean Mission Q Tell us a little about your company What do you see as the companys mission A At the heart of our brands mission is to develop quality innovative wellness products that refresh consumers leaving them with a good feeling We like to refer to it as our Nice and Clean mission Being really good people that make really good product that gets you nice and clean Feeling nice and clean does not just encompass the rational way ones skin feels after using our product but it also elevates their attitude The five minute ritual of exfoliation not only sloughs off and invigorates ones skin but lifts their soul as well With the onset of the COVID 19 pandemic we all value even more the simple benefits that wellness can bring to ones spirit Q Describe your companys product offerings What makes the products unique A We have an array of body and facial exfoliation products for consumers to use to elevate their everyday across four core collections Bath and Body Detoxify charcoal infused Sport high performance and Sustainable eco friendly We have made sure across these collections that we have body and facial exfoliation offerings for everyone In 2021 weve even enveloped sensitive skin formats into our portfolio of products A trademark across all of our products is Quality and Innovation whether thats our Stretch Fiber technology fabric used within our exfoliation cloth series Certified Organic cotton used in our Sustainable products the incorporation of a proprietary antimicrobial protection into our products to keep them nice and clean or an inclusive approach to our product packaging all of which have Braille product descriptors a cause that is near and dear to our brands purpose Q How big a market do you see for these products A We know that wellness is important to todays consumers more than ever In fact over the course of 2020 facial and body skin care device consumer consumption has increased 45 year over year according to IRI Consumers are seeking softer healthier skin and exfoliation enables them to easily deliver this benefit as part of their daily routine We are excited to play a leadership role in developing quality products for consumers to try out different formats of our products during different times of the year as well as different phases of their life Q How do you support your products promotions advertising consumer education A 2021 will mark the launch of our product rebrand We are excited to share our four new Exfoliation Collections in our new line look The packaging really creates a bold fun and approachable statement which we are excited to see come to life at retail and on the digital shelf As we have previewed the new look and feel of our rebrand statement retail customers and consumers alike are really excited about the brand and its potential As part of our rebrand launch we will be putting together a surround sound marketing plan working with agency partners media and social Influencers to generate excitement around the brand And of course as a brand that truly values our end user we will also be partnering with consumers both digitally and socially to drive awareness and engagement with our brand and educate them on the daily benefits of exfoliation Q What else would you like our readers to know about your company A As noted being the Nice and Clean company is part of Cleanlogics true north A core part of this mission is to ensure we are an inclusive brand as we believe the feeling of being clean is a basic human right A key example of this social responsibility is our outreach with the blind and visually impaired communities Beyond the Braille that can be found upon our product packaging we partner with many social agencies and give back to these communities in a variety of ways Additionally we are seeking to employ and use the talents of not only blind people but individuals with disabilities across our organization A d v e r t i s e m e n t Isaac Shapiro Co CEO Mass Market Retailers Question and Answer Forum