MMR: Mass Market Retailers, January 11, 2021

Founder Aaron Singerman says REDCON1 has created formulas and products that redefine the gold standard in sports supplements without considering margins or profits The brand is founded on creating the highest quality supplements for people who need to be at their best Brian Hopkin a GNC district manager endorses the products saying I have to give credit where its due Ive never seen this many people come to a GNC REDCON1 s Clicks to Bricks digital strategy was a major success REDCON1 Excels in its Sports Supplements Q Tell us a little about your company What do you see as the companys mission A REDCON1 is a missionbased company founded on a simple principle create the highest quality supplements for people who trained for people that need to be at their best Since our inception four years ago REDCON1 has been the fastest growing sports supplement company in history REDCON1 is a military term that literally means the Highest State of Readiness Our customers are more like a tight knit community and 38 are military veterans first responders police and paramedics Q Describe your companys product offerings What makes the products unique A Today REDCON1 is sold globally in 80 plus countries with our core demographic being right here in the United States Weve developed strong relationships that go far beyond just offering products to our retail partners through a comprehensive digital marketing strategy that drives clicks to bricks REDCON1 was named the best selling brand in Vitamin Shoppe 2020 within the sports nutrition category Some of our specialty partners include Academy Sports Outdoors DICKS Sporting Goods GNC 5 Star Nutrition Crunch Fitness Complete Nutrition and Golds Gym Within the grocery and FDM channels weve expanded into Walmart United Supermarkets Meijer H E B Giant Eagle and HyVee We created formulas and products that redefined the gold standard in sports supplements without considering margins or profits Above all we wanted to be proud of the products we made We design the best quality products for everyone from a Navy seal to a pro bodybuilder to a soccer mom who needs and wants to be at the highest state of readiness not only in the gym but also in their everyday lives Q How big a market do you see for these products A REDCON1 s hero products are in categories that continue to grow year over year Total War preworkout has a market size worth 238 billion by 2027 according tog Grand View Research Inc According to Nils Gerrit Wunsch the sports protein powders were sized at 414 billion in 2018 and growing With our protein lineup youre able to serve the entire protein market with our whole food source protein MRE MRE Lite whey based protein Isotope and vegan plant based protein Green Beret Excitingly the growth potential of our product assortment continues to grow exponentially far beyond sports nutrition COVID 19 has changed the landscape of the health and wellness industry We added high quality on thego products that are easy to sell individually or in a case The global protein bar market size alone in 2019 was valued at 466 billion and is projected to reach 19 billion by 2026 growing at a CAGR of 623 from 2019 to 2026 Our MRE Protein Bars offer a delicious meal replacement for both gym goers and busy people on the go Total War Ready To Drink Preworkout affords you a high margin single serving or case retail solution without compromising flavor or efficaciousness Were also proud to announce the official launch of MRE Ready To Drink Protein Shake This convenient on the go shake is quickly taking market share from legacy brands MRE RTD is the only protein drink on the market that offers 40 grams of protein per carton with no sugar and no whey a perfect solution for consumers who avoid whey protein Q How do you support your products promotions advertising consumer education A We invest heavily in both traditional and digital marketing to ensure consumers new to the brand understand our products and keep existing customers excited about new products or flavor extensions Through digital advertising on Facebooks platforms alone we served 716810908 paid impressions in the United States alone Facebook Instagram Messenger Audience Network January 2020 November 2020 Our full production studio in the office enables our team to produce TV quality content daily From a leading podcast to live content production with our elite athletes such as Kai Greene Kenny Omega Martyn Ford Robert Oberst Sage Northcutt and Cedric McMillan we produce content that is both entertaining and informative Throughout the United States 16000 brand ambassadors tieroperator com are producing and publishing their own original content daily We work closely with affinity brands to co market our product sets This enables consumers new to the brand to hear about our company with their guard down as its coming from a source they already trust Our brand and products are featured two to three times per month on the top TNT TV Network show filmed and aired live every Wednesday which generates 800000 to 1 million impressions per airing through strategic partnerships Q What else would you like our readers to know about your company A What were most proud of beyond our products is the community we build with our consumer base The reality is working out and eating healthy can be a difficult journey This difficulty is amplified when you feel like youre doing it alone We offer in house product experts to any consumer to understand what products best fit their individual goals We have a Facebook group where consumers can encourage each other when they are feeling discouraged We also have an internal team thats public facing so that consumers can follow their daily journey This humanizes the brand and creates a far greater connection on an individual level than merely a transactional relationship If youre looking for a product set that offers excellent margins but an even more incredible partnership opportunity wed love to speak with you Please email my team at sales@ redcon1 com A d v e r t i s e m e n t Aaron Singerman REDCON1 Founder Mass Market Retailers Question and Answer Forum