MMR: Mass Market Retailers, January 11, 2021

SUPPLY SIDE MMR Wahl Names Winner of Most Talented Beard Contest STERLING Ill Wahl Clipper Corp awarded Jonathan Brannan of Ocean Springs Miss the grand prize in its first ever Most Talented Beard in America contest Wahl which is celebrating its 101st anniversary this year launched the contest as a way to spread positivity and celebrate bearded men In September the company put out the call for men with beards to submit a video of themselves performing a talent Hundreds of men responded 10 finalists were chosen and public votes determined the top three winners In addition to bringing home 20000 as the grand prize winner Brannan earns beard bragging rights with the new title of Wahl Man of the Year Second place winner is Benjamin Taylor of Glenwood Md and third place winner is Cliff Prowse of Little Rock Ark SUPPLY SIDE NEWS NEW KELLOGG TREAT Kel l ogg Co s Rice Krispies b r a n d has i n troduced Rice Krispies Treats Homestyle available in original and chocolate flavors that are individually wrapped with a wrapper designed for a handwritten note Rice Krispies Treats Homestyle are available in grocery stores nationwide selling for a suggested price of 319 for a six bar box or 498 for a 12 bar box Kellogg Co Kellogg Company com ALL STAR PALETTE Physicians Formula has introduced the All Star Palette a portable makeup case selling for a suggested 1499 It contains Matte Monoi Butter Bronzer in Matte Tan Bronzer limited edition Powder Palette Mineral Glow Pearls in Pearlescent limited edition Rosé All Day Petal Glow in Freshly Picked Powder Palette Multi Colored Pressed Powder in Translucent Beige limited edition and Happy Booster Glow Mood Boosting Blush in Rosy Pink limited edition Physicians Formula PhysiciansFormula com BLU RAY OF LOVE STORY Pa r a m o u n t Home Entertainment i s celebrating the 50th anniversary of the film Love Story starring Ryan ONeal and Ali MacGraw with a limited edition Blu ray that debuts February 9 Based on Erich Segals best selling novel the Blu ray version arrives in time for Valentines Day Paramount Home Entertainment paramountmovies com SWISSE WELLNESS Swisse Wellness is expanding its portfolio of premium vitamins and supplements available to U S consumers by introducing the Ultivite Mens and Womens Multivitamin Superfood Blend as well as four probiotic offerings to support digestive health a healthy immune system brain health and overall wellness Swisse Wellness Swisse com CPG Industry Rethinks Its Use of Packaging PARIS The Consumer Goods Forums CGFs Plastic Waste Coalition of Action announced last month the first critical advances made by coalition members in an effort to transform the industrys relationship with plastic packaging Focused on SPOTLIGHT key packaging design changes and the development of a framework for optimal Extended Producer Responsibility EPR programs these actions illustrate the coalitions leading role in the industry to reduce plastic waste by driving tangible scalable actions that will impact the quality and recyclability of plastic packaging and support waste management schemes around the world The development of the new coalition earlier this year builds on CGFs 2018 endorsement of the Ellen MacArthur Foundations New Plastics Economy Global Commitment the group points out The vision of CGF a CEO led group of 36 retailers and manufacturers is one of driving progress towards the New Plastics Economy and is embodied in its Unilevers Jope We must urgently take action to stop plastic waste four main priorities Adopting plastic design guidelines to reduce the amount of plastic used in packaging and increase its value quality and recyclability Aligning on a framework for EPR programs to support the improvement and development of waste management systems worldwide Supporting innovations that support greater recycling Piloting new programs in advanced and transitional markets to increase recycling rates The continued and widespread use of plastic in our industry has brought into focus the need for swift action to reverse its negative effects on our planet and people Walmart chief executive officer Doug McMillon says Industry has taken steps but so far our work has not been enough McMillon adds The CGF Plastic Waste Coalition is taking a bold step in the right direction creating much needed packaging design rules to encourage collective action This work is critical to our own goal RB Digital Tool Helps Select Best O T C for Cough Flu NEW YORK RBs Mucinex brand has created and launched the Cough Cold and Flu Navigator a digital tool designed to simplify consumers O T C purchase experience Available within WebMD and via retail at shelf integrations the navigator helps streamline the consumer experience with a personalized platform that shortens the purchase decision process to help consumers quickly find the best ingredients and products to treat their symptoms Consumers enter their symptoms and product preference type in a seamless digital process which then determines which RB product would best help alleviate their symptoms If a consumer is unsure of their symptoms the Navigator provides information on what each symptom is what active ingredient is best to treat it and even offers non O T C remedies that could offer relief In addition consumers have the option to sign up to the Mucinex Mucus Fighters CRM program and receive a 5 digital coupon instantly via text to redeem in store In todays new normal innovations that simplify access to our family of products and provide accurate health care information are critical in helping our consumers said Katelyn Ettenger senior consumer journey manager for North America Health at RB CES Innovation Award Goes to Satisfyer NEW YORK The sexual wellness company Satisfyer has been named a CES 2021 Innovation Awards Honoree for both its Satisfyer Connect App and its Satisfyer Love Triangle device The announcement was made ahead of the first ever all digital CES 2021 technology event which is slated for January 11 to January 14 The CES Innovation Awards program owned and produced by the Consumer Technology Association is an annual competition honoring outstanding design and engineering in consumer technology products across 28 product categories An elite panel of industry expert judges including members of the media designers engineers and more reviewed submissions based on innovation engineering and functionality aesthetic and design Previous winners of the award include Sony Electronics Inc Samsung Electronics Inc LG Electronics Inc and Procter Gamble Satisfyer Connect is a free app available in the Apple App and Google Play Stores that blends intimacy with technology to create a customizable multi sensorial experience that integrates touch sound and haptic feedback Compatible with all Android and iOS devices Satisfyer Connect seamlessly pairs with all Satisfyer Bluetooth enabled sextech products to playfully invite intimate explorations in more than 30 languages including Klingon and offers several features with its connected product of becoming a regenerative company one that restores renews and replenishes and were eager to make progress together We must urgently take action to stop plastic waste and move to a circular model says Unilever CEO Alan Jope This is the No 1 priority for us as a coalition No one business can achieve this on its own which is why weve joined forces to drive change across our own industry and to hopefully set an example for other sectors CGF is committed to adopting these rules by 2025 IRI Offers A Holistic Store View CHICAGO IRI has launched a new Integrated Fresh solution that tracks sales of random weight as well as traditional UPC items that can be shared across the industry with retailers and manufacturers to give a more holistic view of the store Integrated Fresh is described as the first fact based data definition of departments such as dairy deli bakery meat seafood and produce and is based on extensive research on which products and attributes the majority of retailers and suppliers consider to be among items found in these departments Previous definitions varied because they were based on opinion not a majority rules data driven approach The International Dairy Deli Bakery Association IDDBA also recognized the need for standardized definitions in its categories and was eager to deliver a solution for its members and the industry IRI leveraged its network of retailers and suppliers as well as IDDBAs extensive industry expertise to develop a syndicated data structure to measure all items in the store regardless of code type We collaborated with IRI to develop a solution that solves a significant issue in our industry said Jeremy Johnson vice president of education at IDDBA Before Integrated Fresh definitively measuring the total size of the deli or bakery departments was difficult and varied greatly depending on data source and retailer We are excited to be able to offer our members special access to this valuable new resource MMR January 11 2021 41