MMR: Mass Market Retailers, January 11, 2021

SUPPLY SIDE Sera Labs Nicole Kidman Team up LOS ANGELES SeraLabs Inc is partnering with award winning actress Nicole Kidman who will serve as global brand ambassador for its topical products and assume a strategic role in product development and messaging We could not be more excited by Nicoles decision to join our team says Nancy Duitch chief executive officer at SeraLabs a wholly owned subsidiary of CURE Pharmaceutical Holdings where Duitch serves as chief strategy officer We wanted to work with someone who genuinely cares about growing the business as much as we do A person just looking to lend their name was never going to work for us She is savvy forward thinking and embodies our brand values SeraLabs is strategically positioned in the beauty health and wellness and pet care categories with innovative products cuttingedge Nicole Kidman Kidman is savvy forward thinking and embodies our brand values technology and superior ingredients such as CBD as well as a new wellness topical launch in the first quarter utilizing plant extracts with Cure Pharmaceuticals delivery system Kidman became a proponent of the benefits of topical CBD when she experimented with it on an ankle injury last summer Her experience with the beauty sector is expected to help SeraLabs boost its multichannel distribution as well as sales of its skin care offerings and its topical ultra hydrating and pain relieving body creams and serums SeraLabs currently has nine topical products Kidman is involved in development of another three products which are slated for introduction in 2021 The partnership with SeraLabs was an easy decision for me states Kidman With my injury last year I experienced the benefit of CBD wellness products firsthand I believe these products are a vital solution in health and wellness and Nancy and SeraLabs are a company I believe in Joining them in this partnership is something I am very excited about SeraLabs has more than 20 innovative products sold under the brand names SeraTopical Seratopical Wellness SeraLabs Gordons Herbals and SeraPets Its products are sold online as well as in major national drug grocery chains and mass retailers at affordable prices The company last summer was acquired by CURE Pharmaceutical proprietor of products centered on its patented CUREform platform that provides immediate and controlledrelease delivery to improve efficacy safety and user experience for a range of active ingredients Teams from both companies have developed a revolutionary supplement delivery system which has been trademarked as NutriStrips and is being marketed through a direct to consumer strategy and will soon be available to retailers The patented oral thin film technology makes vitamins and supplements easier to take more efficacious with improved tolerability and fewer side effects says Duitch who notes that collaboration between the companies scientists physicians and retail entrepreneurs is delivering new commercial products Lip Gloss For 12 Weeks Ended 11 29 20 Top Brands DOLLAR SALES 268 mil 20 Percent Change vs Prior 12 Months Supermarkets 311 Drug Stores 335 Dollar Sales UNIT VOLUME 55 mil 259 Percent Change vs Prior 12 Months Supermarkets 339 Drug Stores 405 Unit Volume 1 Maybelline Lifter 45 mil 06 mil 2 Private Label 19 mil 04 mil 3 Burts Bees 15 mil 02 mil 4 Rimmel Stay Glossy 13 mil 03 mil 5 LOréal Infallible 13 mil 01 mil 6 Revlon Super Lustros 12 mil 02 mil 7 NYX Butter Gloss 12 mil 02 mil 8 Milani Keep It Full 11 mil 01 mil 9 e l f 11 mil 02 mil 10 L A Colors 10 mil 06 mil Total of supermarkets drug stores discount stores military commissaries and selected warehouse clubs and dollar stores Source IRI Hair Spray Spritz For 12 Weeks Ended 11 29 20 Top Brands DOLLAR SALES 1224 mil 215 Percent Change vs Prior 12 Months Supermarkets 181 Drug Stores 264x Dollar Sales UNIT VOLUME 26 mil 26 Percent Change vs Prior 12 Months Supermarkets 214 Drug Stores 349 Unit Volume 1 TRESemmé Tres Two 300 mil 69 mil 2 Suave 76 mil 25 mil 3 Aussie Instant Freeze 42 mil 10 mil 4 Big Sxy Hair Spry Pl 31 mil 02 mil 5 Rave 4X Mega 30 mil 16 mil 6 TRES Two 24 mil 03 mil 7 Schwarzkopf got2b 23 mil 04 mil 8 LOréal Advanced 22 mil 05 mil 9 Nexxus Comb Thru 22 mil 02 mil 10 Sebastian Shaper 21 mil 01 mil Total of supermarkets drug stores discount stores military commissaries and selected warehouse clubs and dollar stores Source IRI NIVEA Launches Feature Innovative Formulations WILTON Conn Innovation is a driving force at Beiersdorf where product research and development has played a central role since 1911 the year the introduction of NIVEA Crème revolutionized skin care Through innovation the NIVEA brand has diversified with products in the body care shower and lip categories The brand recently unveiled a game changing line of body lotions that quickly absorb and provide 48 hours of deep nourishing moisture without the sticky feel NIVEA Breathable Body Lotions are uniquely designed with a breathable skin technology NIVEAs scientists found that the new technology with polar oils mimics the skins surface and works with moisture to accelerate evaporation to enhance skin breathability The new line is available in Tropical Breeze Fresh Fusion and a Mens formula Another innovation is Body Wash with Nourishing Serum a portfolio with 10 distinct washes to gently cleanse and provide nourishing moisture for soft smooth healthy looking skin NIVEAs Nourishing Serum is enriched with a unique blend of plant derived oils essential skin lipids and vitamins The brand has also introduced NIVEA 2 in 1 Lip Balm and Scrub with plant based particles and vitamin E to help exfoliate and nourish lips Additionally it can be used as a primer before applying lipstick for a smooth application Natures Bounty Enhances Beauty RONKONKOMA N Y Consumers looking to increase their biotin intake are turning to new Advanced Hair Skin Nails gummies from Natures Bounty Co the company says Biotin or vitamin B7 has long been a go to nutrient for hair and nails The Natures Bounty gummies feature an extra strength formula that delivers two times the biotin found in other supplements The result is a non GMO gummy that supports healthy hair and glowing skin Introduced last year the strawberry flavored Advanced Hair Skin Nails gummies have 6000 mcg millionth of a gram of biotin as well as vitamins A C and E The company also sells biotin supplements in soft gel form Biotin has long been sought for hair and nails Natures Bounty last year also introduced Collagen Beauty Blend supplements formulated to deliver potent collagen peptides that are readily absorbed and work with collagen producing cells in the skin Natures Bounty notes that its enriched formula is better than collagen alone The beauty boosting collagen peptides improve skin elasticity and hydration and decrease skin roughness They come in vanilla and unflavored varieties and are dissolvable in hot or cold beverages Users can blend the product with a smoothie recipe or mix it with other beverages such as juice coffee tea or water Natures Bounty Collagen Beauty Blend is non GMO gluten free and made with natural flavors and sweeteners NB Natural Debuts Products With CBD ST AUGUSTINE Fla NB Natural uses groundbreaking scientific research to add a dimension to skin care Innovation is driven by cofounder and chief medical officer Dr George Sadowski who created NBs skin care products using Nobel Prizewinning growth factor communication to treat damaged skin provide firmness increase elasticity and convey critical messages between cells relevant to skins growth and healing NB Natural products are formulated using a combination of active plant based antioxidants anti inflammatories natural oils minerals polysaccharides botanicals vitamins and growth factors all designed to nourish and heal the skin Sadowski says The company next month is introducing its Natural Plant Based NB Body line Hydrating Body Cleanser is a blend of skin softening oils balancing probiotics vitamins and natural antioxidants Moisturizing Body Lotion is formulated to reduce inflammation stimulate collagen production soothe irritated skin and leave skin soft hydrated and healthy Coming in March is a trio of products featuring CBD NB CBD Lotion revitalizes skin and inhibits excess oil production NB CBD Logic promotes healthy life cycles of skin cells while reducing pain and inflammation NB Miracular CBD can hide or conceal the appearance of irregular skin texture and discoloration 46 MMR January 11 2021