MMR: Mass Market Retailers, July 13, 2020

SUPPLY SIDE MMR SUPPLY SIDE NEWS N A I LT O P I A L I N E Beauty Partn e rs has l a u n c h e d Nailtopia an eco friendly vegan nail color and nail care line The formula is infused with primarily plant based bio sourced fruit and vegetables to harden strengthen lengthen and nourish nails Nailtopias 64 classic shades 11 trendsetting shades base coat top coat polish remover and problemsolving nail treatment kits are available for purchase exclusively at Ulta Beauty retail locations and online through Ulta com Pricing starts at 10 Nailtopia nailtopia com TALC FREE FOOT POWDER Arm Hammer is launching a new Talc Free Odor Control Foot Powder that includes Fresh Guard technology combining Arm Hammer Baking Soda with odor neutralizing ingredients to provide foot odor protection The powder is formulated to absorb moisture and keep feet feeling soft Arm Hammer armandhammer com DERMA E ANTI ACNE LINE DERMA E has expanded its Anti Acne line to include Anti Blemish Clarifying Bi Phase Toner The clarifying oil phase made with tea tree oil and vitamin E oil is described by the company as removing impurities The soothing water phase made with a combination of aloe cucumber extract rosewater and chamomile extract balances skins natural oils while toning and calming It sells for a suggested 1395 DERMA E dermae com TONE IT UP BARS The Tone It Up brand is expanding its retail offerings at Kroger stores nationwide with the rollout of Protein Bars and new optimized Protein Powders The plant based bars are available in birthday cake and peanut butter chocolate flavors The Protein Powders are available in vanilla and chocolate flavors profiles Tone It Up tone itup com Swiss Miss Partners With Lucky Charms on Hot Cocoa CHICAGO Conagra Brands Inc s Swiss Miss brand is partnering with General Mills Lucky Charms on a new hot cocoa Magically Delicious Hot Cocoa Swiss Miss Hot Cocoa with Lucky Charms Marshmallows is made with real nonfat milk and premium cocoa The partnership with Swiss Miss and Lucky Charms really is a perfect fit in our eyes said Erik Sword senior brand manager for Swiss Miss Lucky Charms teaming up with Swiss Miss provides a unique opportunity to give our fans exactly what they have dreamed of the magical combination of hot cocoa topped with Lucky Charms marshmallows said Liz Mahler senior brand manager for Lucky Charms Swiss Miss Hot Cocoa with Lucky Charms sells for a suggested 299 Natural Ingredients Continue to Shape Baby Care NEW YORK Although the U S birth rate has been declining in recent years a baby is born every eight seconds in the United States thats more than 10600 newborns each day Manufacturers meeting the steady demand for baby products continue to emphasize SPOTLIGHT natural ingredients and eschew synthetic elements In meeting families needs Beiersdorf applies research experience gained over more than a century of providing skin care products Company dermatologists have updated baby care products in the Aquaphor and Eucerin skin care lines to make sure they are gentle enough for everyday use Beiersdorf in May announced a partnership with Evonik an Essen Germany based supplier of specialty chemicals to develop sustainable raw materials for care products using carbon dioxide as the starting material Beiersdorf is on the lookout for new sources of raw materials that will also reduce the companys carbon footprint according to a company statement One option is artificial photosynthesis technology The idea With the aid of electricity from solar energy and bacteria valuable raw materials are produced with water and CO2 drawing on natural photosynthesis as a model The Aquaphor Baby line from Beiersdorf has products that protect baby from head to toe Its Baby Healing Ointment is marketed as an essential solution for all of babys skin care needs from chapped cheeks to diaper rash The Eucerin brand features a Cleansing Relief Body Wash that gently cleanses without drying the skin The formula is free from dyes and fragrance Its key ingredient panthenol is a natural substance useful for softening the skin and improving its appearance Regent Baby Products Corp offers a wide range of items under its Babyking line The brands bibs blankets bottles combs thermometers and more are designed to make it as convenient as possible for parents to meet their childs grooming bathing feeding health play and travel needs Diaper rash protection is an important baby care category and one of its leaders is Randob Labs with its Balmex Diaper Rash Cream and Balmex Healing Ointment The Balmex brand caters to parents seeking efficacious products made with natural elements says Randob president Jim Creagan Balmex Diaper Rash Cream reduces rash and redness in one use because Manufacturers of baby products work to eliminate synthetic elements of its unique blend of zinc oxide botanical extracts and vitamins Randob advocates the use of Balmex products at every diaper change in order to prophylactically prevent diaper rash Aveeno Baby Care products from Johnson and Johnson are based on gentle natural ingredients known for their soothing or protective properties Aveeno Soothing Baby Bath Treatment offers relief from itchy dry skin with a formula that features oatmeal and other moisturizers Aveeno Daily Baby Lotion is offered for application after babys bath to retain moisture and soothe the skin Burts Bees a unit of Clorox Co has a Baby Collection of personal care items and gear To raise happy healthy babies parents need safe and effective products they can trust according to the company We use the purest ingredients nature has to offer to create products that clean protect nourish and delight from babys first days onward Items in the collection include Apricot Baby Oil Buttermilk Bath in lotion and soap Dusting Powder Skin Crème and a Solid Perfume to delicately fragrance babys skin with a dab on all the kissable parts Hy Vee and Suppliers Team on Hunger Relief WEST DES MOINES Iowa Hy Vee Inc is partnering with Kellogg Co and Keurig Dr Pepper on its End Summer Hunger campaign to provide food for children and families in need During the month of July for every qualifying purchase at a Hy Vee grocery store one meal will be donated to Feeding America food banks in Hy Vees eight state region The program has a goal of donating 15 million meals We know that many families in our communities struggle with hunger which is compounded this year by the effects of COVID 19 said Donna Tweeten Hy Vees executive vice president chief of staff and chief customer officer Having access to the proper nutrition is essential to strong vibrant communities Hy Vee along with our partners are dedicated to doing our part to end summer hunger and are proud to support Feeding America to ensure children and families have access to meals no matter what time of year it is Donations will be made through the purchase of qualifying products at Hy Vees more than 265 retail grocery stores Products include Kelloggs Frosted Mini Wheats Kelloggs Club crackers and Town House crackers CORE Hydration sixpack select Bai Antioxidant infusion six pack and evian Natural Spring Water six pack The products are part of Hy Vees One Step program which helps provide food to those in need There is no limit to the number of product purchases per customer Kellogg is proud to be a part of this meaningful program said Oli Morton Kelloggs chief customer officer Coty to Give Lift to Kardashian West NEW YORK Coty Inc and Kim Kardashian West have entered into a strategic transaction to further develop Kardashian Wests business globally Coty and Kardashian West said they will focus on entering new beauty categories and global expansion beyond her existing product lines Kardashian West and her team said they will lead all creative efforts in terms of product and communications initiatives building on her global reach capabilities through social media Coty said the transaction is another step in its renewed emphasis on its beauty business and ongoing transformation into a more agile focused company Kardashian West is a recognized personality with 300 million followers across her personal and brand social media channels In January Coty acquired a 51 stake in Kardashian Wests half sister Kylie Jenners brands Under the terms of the agreement Coty will acquire a 20 ownership interest in Kardashian Wests beauty business for 200 million Coty will have overall responsibility for the portfolios development in skin care hair care personal care and nail products Peter Harf Cotys chairman and chief executive officer said Kim is a true modern day global icon She is a visionary an entrepreneur a mother a philanthropist and through social media has an unparalleled ability to connect with people around the world This influence combined with Cotys leadership and deep expertise in prestige beauty will allow us to achieve the full potential of her brands Kardashian West said Partnering with an established organization like Coty will be instrumental in the advancement of my brands as their global reach allows for faster expansion so people around the world are able to experience new launches first hand MMR July 13 2020 23