MMR: Mass Market Retailers, July 13, 2020

Mass Market Retailers Question and Answer Forum Rachel Henderson is cofounder and chief executive officer of Project Sunscreen an Australian inspired dermatologist tested sunscreen line based in Los Angeles Project Sunscreen was born in 2016 when two moms Henderson who has a background in public health and education and Dr Ashley Magovern a prominent Los Angeles dermatologist wanted to create a better sunscreen for their kids projectsunscreen com Rachel Henderson Cofounder and CEO Project Sunscreen Safe for All Skin Types Q How was Project Sunscreen developed and brought to market A I grew up in New Zealand and Australia two countries with some of the harshest sun conditions in the world and learned early on that sunscreen use is a must With a background in health and clinical research I had the perfect foundation for developing a new sunscreen But finding one that was easy to use and didnt cause skin sensitivity issues was a challenge I shared the idea with Ashley and we combined our talents and expertise to create Project Sunscreen a mineral based sunscreen that provides the broadest range of UV protection and is safe on all skin types and with a unique rollerball application that is easy and fun to apply Products launched to market summer 2019 Q What is the mission behind Project Sunscreen A A skin cancer survivor and now living in sunny California I saw the need to instill sun safety habits from an early age Having battled skin cancer for much of my adult life I wanted to make sure that my kids didnt suffer the same fate by ensuring they practiced good sun safe habits from an early age When we started Project Sunscreen we knew we needed to create something easy to use that would encourage healthy sun safety habits and be fun to apply So while the bottles are bright and colorful and the rollerball application is fun its all for a reason to ensure kids and parents embraced our 100 mineralbased sunscreen Q What makes Project Sunscreen stand out from other sunscreens on the market A I would say we have three definitive things that make us stand out from the pack unique rollerball delivery formula and distinctive packaging First Project Sunscreen is the first roll on sun care product that is portable and can be personalized Our distinctive rollerball design allows for no mess no waste application and it is convenient and economical As a parent I wanted to create a sunscreen that was easy to apply wasnt messy or sticky and rubbed in nicely The rollerball makes it fun for them to use on their own good habits start young Second Our clean sunscreen formulas contain 100 active mineral ingredients including naturally derived zinc oxide and titanium dioxide Together these ingredients protect from the suns harsh rays Mineral sunscreens act as a reflective barrier and are more efficient naturally and more immediately by providing broadspectrum UVA UVB protection All Project Sunscreen products are ocean and reef friendly free of harmful chemicals and packed with clean ingredients that naturally protect hydrate and soothe skin of all ages types and tones Third We designed Project Sunscreen Roll On Mineral Sunscreen with individuality in mind Each applicator bottle comes with its own personality to appeal to different tastes and interests We know if kids feel a personal connection to the bottles they will be more inclined to use the product The addition of a colorful cap topper allows you to hook the sunscreen to a backpack beach tote bike or stroller so youre never without sunscreen Our packaging is designed to appeal to our four audiences babies kids teens and adults Q Whats been the response to Project Sunscreen Whats new in 2020 A The response has been fantastic The journey has been incredibly rewarding and seeing our vision on store shelves online or on the backpacks of kids is mind blowing We continue to see our distribution grow even in this uncertain time Project Sunscreen is currently available on Amazon and several regional grocery chains throughout the U S including Meijer Stop Shop Bartell Drugs Plus we just had a dream come true with our Ulta Beauty partnership for whom we have created two exclusive lines A d v e r t i s e m e n t