MMR: Mass Market Retailers, July 13, 2020
Organyc is a brand owned by Corman a second generation family owned middle market company that is based in Milan Italy and known for its ability to turn cotton into personal care products designed for women The Organyc brand products are made with 100 certified organic cotton on the outside where it touches the skin and on the inside where it absorbs organyc net Organyc Meets All Incontinence Needs Q What type of innovation do you bring to the category in which you compete A The Organyc brand is bringing sensitive skin protection GOTS certified odor protection and cotton super absorbency to the light incontinence category For the first time consumers can have all their needs met no leaks no odor no sensitive skin irritation By applying patented medical textile know how to create a 3D cotton core that absorbs fluid and odor together with a 100 certified organic cover and a natural backsheet new Organyc for Bladder Leakage is an authentic thoughtful innovation Q What trends are consumers looking for in your category How do you address those needs A Consumers are naturally drawn to new ideas that move past the sea of sameness found in both the feminine care and bladder leakage categories in which we compete Our goal was to create cotton products that met the fundamental need of leakage protection and then went well beyond to satisfy other concerns too for instance sensitive skin protection and protection from harmful materials and chemicals And in bladder leakage specifically odor control Consumers are expecting more from brands including making authentic and meaningful claims not marketing happy talk being transparent with the ingredients they use and not just talking about sustainability but actually practicing it Q Anything else youd like our readers to know about your company A The natural and organic segment of feminine care has exploded with new products New brands always try to capitalize on a trend At Corman the manufacturer and owner of the Organyc brand we believe that trends come and go but brand character is what matters The Organyc brand stands on three pillars Authenticity All our claims are backed up by evidence almost always scientific Clinically proven protection and resolution of sensitive skin issues is a good example Transparency Weve always stated clearly our ingredients We didnt need a law passed to do this we just always felt it was the right thing to do Sustainability We have our own brand of this called Eco Kindness We manufacture with geothermal solar and natural energy and our packaging and products are biodegradable The Organyc brand character is respectful We believe women should Expect Respect from our brand and for that matter society We support programs where we sell locally in 50 countries that help women gain greater selfrespect and respect from the communities in which they live Its not hard to throw some cotton on or in a pad and call it natural But we believe that when we make our products they should solve a problem be marketed ethically and provide evidence of a long term commitment to women A d v e r t i s e m e n t Rebecca Storrick Marketing Manager Mass Market Retailers Question and Answer Forum
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