MMR: Mass Market Retailers, July 13, 2020

SUPPLY SIDE Sheltering at Home Drives Sales of GSK Pain Relievers NEW YORK The imperative to shelter at home during the COVID shoppers actually want GSK is positioned to lead in this space as digital is a key element we activate as part of our innovation process he says GSK is also working on digital by assessing and continuing to understand keywords phrases elements that will help consumers simplify their search to secure access to wellness resources This work is being done internally at GSK as well as in collaboration with our valued retailers and thirdparty providers GSK desires to work with the industry to come to a common evaluation with the emergence of digital and shopper marketing platforms as part of the overall marketing mix optimization The goal is to invest where Internal Analgesic Tablets For 12 Weeks Ended 5 17 20 Top Brands the consumers are migrating Rinck said GSK has faced supply challenges in the past few months in some cases due to COVID 19 related demand and supply volatility as well as unrelated supply disruptions at one manufacturing site But the company has taken steps to mitigate risks and minimize supply disruption in order to maximize product availability across its O T C portfolio It has prioritized production of key products and or brands based on market demands and insights and allocated low inventory products to minimize stock outs and ensure supply across the customer base It also has increased production and increased inventory levels for key raw and packaging materials DOLLAR SALES 103 bil 304 Percent Change vs Prior 12 Months Supermarkets 471 Drug Stores 254 Dollar Sales UNIT VOLUME 1556 mil 215 Percent Change vs Prior 12 Months Supermarkets 336 Drug Stores 186 Unit Volume 1 Private Label 3664 mil 712 mil 2 Tylenol 1837 mil 233 mil 3 Advil 1142 mil 130 mil 4 Aleve 778 mil 94 mil 5 Bayer 561 mil 77 mil 6 Tylenol PM 249 mil 26 mil 7 Advil PM 208 mil 22 mil 8 Motrin IB 197 mil 23 mil 9 Tylenol Arthritis 194 mil 26 mil 10 Tylenol 8 Hour 150 mil 09 mil Total of supermarkets drug stores discount stores military commissaries and selected warehouse clubs and dollar stores Source IRI Suntan Lotion Oil For 12 Weeks Ended 5 17 20 Top Brands DOLLAR SALES 2208 mil 30 Percent Change vs Prior 12 Months Supermarkets 206 Drug Stores 355 Dollar Sales UNIT VOLUME 251 mil 317 Percent Change vs Prior 12 Months Supermarkets 267 Drug Stores 364 Unit Volume 1 Private Label 286 mil 55 mil 2 Neutrogena Ultra Shr 194 mil 19 mil 3 Sun Bum 132 mil 10 mil 4 Coppertone Sport 116 mil 13 mil 5 Neutrogena Beach 77 mil 08 mil 6 Hawaiian Tropic 74 mil 08 mil 7 Banana Boat 65 mil 09 mil 8 Banana Boat Ultra 65 mil 07 mil 9 Jergens Natural Glow 52 mil 04 mil 10 Banana Boat Sport 46 mil 06 mil Total of supermarkets drug stores discount stores military commissaries and selected warehouse clubs and dollar stores Source IRI 19 pandemic has propelled sales of over the counter pain relief products for people seeking self care as the first line of defense for their well being Two new GlaxoSmithKline Consumer Healthcare pain relievers approved by the Food and Drug Administration are already transforming the pain management category and will do so for years says Tom Rinck the companys director of customer and industry development Voltaren O T C prescription strength now available in store and online will be able to help 33 million Americans get temporary relief from arthritis pain HEALTH PERSONAL CARE And Advil Dual Action has become the first FDA approved O T C combination of acetaminophen and ibuprofen in the United States Study data showed that the fixed dose combination achieves superior efficacy compared with the monocomponents of acetaminophen 500 mg and ibuprofen 250 mg alone Ibuprofen is a nonsteroidal anti inflammatory drug NSAID that targets pain at the source whereas acetaminophen blocks the transmission of pain signals to the brain The product will be launched nationwide on July 29 Rinck says GSK sales and marketing teams are working closely with retailers and health care providers to ensure Advil Dual Actions speed to market along with an understanding of how the product addresses consumers needs in the area of pain relief And a comprehensive advertising plan ensures consumers will see the product wherever they receive their health care news digitally online in store retail ads displays and through professional health care providers GSK has seen several examples of retailers in multiple channels that have disproportionately won over consumers for their pain needs notes Rinck There are several components witnessed at the shelf and online as well as secondary merchandising he says Those components include the integration of naturals as a pain solution simplifying the shelf and assortment to minimize me too items and capitalizing on the brands trusted most by consumers and lastly the increased role of education at the shelf to help consumers find solutions to their pain management needs Rinck says digital media has grown as a destination for health and wellness products What is vital is to understand why this consumer migration has taken place and what digital elements Zidac Expands Manufacturing PORTSMOUTH England Zidac Laboratories Ltd is expanding its production capabilities here to guarantee that its hand sanitizer products including hands free dispensers are available as pandemicrelated quarantines are relaxed and businesses begin to reopen Luigi Jurica Weissbarth Zidacs managing director notes that the World Health Organization is forecasting demand for 35 billion liters of hand sanitizer in 2020 about 10 times more than was produced before the pandemic Zidac is boosting its annual manufacturing capacity by 180 million units Weissbarth says Zidacs alcohol based hand sanitizer gel acts fast to kill 999 of bacteria and viruses For hand sanitizer to be fully antimicrobial or effective on germs it must contain at least 70 ethanol which all of our products do says Weissbarth Zidac enhances its hand sanitizer with aloe vera and glycerine to combat the drying effect that can accompany frequent applications Zidac gels are fast drying making them ideal for use in settings where hand washing or rinsing is either inconvenient or not an option Probiotic Cultures Receive Special Care From Probulin TOPEKA Kan Surviving the journey is a catchphrase one often hears at Probulin a supplier of probiotic products that benefit health by supporting the gut microbiome The phrase has a dual meaning one refers to the Cold Protected shipping process designed to make sure the strains and cultures arrive alive when they reach retailers shelves the other refers to the MAKTrek 3 D Probiotic Delivery System that allows the organisms to survive exposure to stomach acid bile and other challenging digestive fluids The system protects the cultures with natural ingredients like seaweed nourishes them with prebiotics and hydrates them with electrolytes to significantly increase the likelihood the probiotic bacteria survive long enough to deliver support to the digestive system and immune function says Probulin chief executive officer Jason Mitchell In short the system leads to a higher level of surviving probiotic organisms that can deliver the optimum daily amount of probiotic cultures Probulin has a new product Total Care featuring POSTbiotics which Mitchell describes as a unique compound created by probiotics that supports the digestive environment and the body as a whole Using fermented organic fruits and vegetables Total Care unites the ultimate trilogy PREbiotics PRObiotics and POSTbiotics in a single product A new launch Total Care has POSTbiotics All Probulin products have been put through a two year realtime stability study designed to make sure they meet label claims at the end of their best by dates All products are made without genetically modified organisms gluten soy dairy magnesium stearate stearic acid fillers binders or flow agents Additionally the company uses validated third party testing on all of its products to show how many actual living cells are in each product and to help substantiate its marketing promise that the MAKTrek 3 D Probiotic Delivery System ensures that more of its valuable probiotic bacteria are surviving the journey 34 MMR July 13 2020