MMR: Mass Market Retailers, July 13, 2020

SUPPLY SIDE Innovative Products Debuting in the Immunity Category MASON IMMUNITY AND DIGESTIVE PRODUCTS Mason Vitamins through its flagship brand Mason Natural has launched several products to strengthen its line offering and meet new consumer demand Masons Sambucus Elderberry consists of pectin based raspberry flavored gummies that also contain echinacea and propolis designed to help boost the immune system and provide additional health benefits The Advanced Probiotic XI is a probiotic supplement with 11 strains and 30 billion live cultures The blend provides essential probiotic bacteria to support digestive and immune health Packed in veggie capsules for faster absorption with no refrigeration required the Colony Forming Unit CFU count is guaranteed through the shelf life of the product The plantbased Ultra Digestive Enzymes supplement promotes proper digestion support This vegetarian friendly formula has been formulated with specific enzymes for enhanced nutrient absorption Mason Vitamins masonvitamins com THERAZINC ORGANIC ZINC LOZENGES Quantum Health has expanded its TheraZinc lozenge line to include TheraZinc Elderberry Raspberry and TheraZinc Blood Orange as new USDA organic zinc gluconate products Made with USDA organic ingredients these lozenges deliver 7 mg of zinc gluconate per lozenge and are formulated to help provide immune support all season long the company said TheraZinc Elderberry Raspberry lozenges also include 36 mg of sambucus nigra elderberry which the company described as the studied form of elderberry The TheraZinc Blood Orange lozenges are formulated with a blend of echinacea slippery elm and marshmallow root for additional immune support and throat comfort Both varieties have almost no zinc aftertaste The company said TheraZinc USDA organic lozenges offer shoppers looking for proactive immunity solutions a USDA organic alternative to traditional nonorganic zinc lozenges Quantum Health has been a leader in immune support products for almost 40 years Quantum Health quantumhealth com KORESELECT WELLNESS Korea Ginseng Corp s Koreselect brand is introducing Koreselect Wellness a concentrated extract in an easy to swallow vegetarian soft gel The company said that for hundreds of years ginseng has been shown to have immune supporting properties Produced from maximum potency six year old Korean red ginseng Wellness is designed to be taken every day to help the immune system and provide daily overall support Koreselect Wellness is safe for all ages Korea Ginseng Corp kgcus com NATURE MADE IMMUNE MAX Pharmavite LLCs Nature Made brand is introducing Nature Made Immune Max a new immunity powder that provides consumers with high doses of vitamin C and zinc at a time when the company says immune health is at the forefront of consumers concerns Nature Mades Immune Max powder is a blend of 2000 mg of vitamin C and 20 mg of zinc The powder forms into a beverage comes in a convenient stick pack and is designed to easily integrate into a daily routine Nature Made naturemade com NATURES BOUNTY MOOD BOOSTER The Natures Bounty Co s Natures Bounty brand has expanded its vitamin and nutritional supplement portfolio to include a new line of gummies to help address key stress concerns for consumers The Stress Comfort line includes Natures Bounty Stress Comfort Mood Booster which contains a 100 drug free formula The Mood Booster is made with gamma aminobutyric acid GABA saffron and lemon balm It is available in wild berry flavor and is designed to help calm feelings and promote a positive mood Natures Bounty naturesbounty com EZC PAK D PART OF COLD AND FLU SEGMENT PPC Groups EZC Pak brand is launching EZC Pak D bringing vitamin D to the cold and flu category and immunity subcategory Launched as a natural extension of the rapidly growing professional grade EZC Pak base SKU the product containing vitamin D is described by the company as having a higher level of clinical data supporting its use than vitamin C in upper respiratory management but is underrepresented in the category EZC Pak ezcpak com NATURES BOUNTY PEACEFUL DREAMS The Natures Bounty Co s Natures Bounty brand has expanded its vitamin and nutritional supplement portfolio to include a new line of gummies to help address key stress concerns for consumers The Stress Comfort line includes Natures Bounty Stress Comfort Peaceful Dreams which is created from a combination of ingredients including melatonin gamma aminobutyric acid GABA and lavender It is formulated to help promote a relaxed mind for restful sleep It comes in a blueberry lavender flavor Natures Bounty naturesbounty com NATURE MADE VITAMIN C GUMMIES Pharmavite LLCs Nature Made brand is launching Nature Made 500 mg Vitamin C Gummies The company describes the product as one of the highest strength vitamin C gummies in the market and it comes at a time when consumers are actively engaged in managing their immune health Although an established category the company said the vitamin C gummy segment has seen growth increasing more than 92 since the start of the year Nature Made already offers a 250 mg vitamin C gummy but this new product is designed for consumers looking for a higher strength offering It is 100 pectin and vegetarian friendly Nature Made naturemade com EZC PAK 5 DAY VALUE PACK PPC Groups EZC Pak brand is launching a two count value pack of the EZC Pak 5 Day that provides value purchasing convenience to families while adding incremental dollar growth to retailers As the household stock up and bulk purchasing behavior shift continues into the upcoming flu season the company said the value pack continues to extend the EZC Pak brands household reach with bulk purchasing options EZC Pak ezcpak com KORESELECT ENERGY Korea Ginseng Corp s Koreselect brand is launching Koreselect Energy which comes in convenient portable liquid stick packs that provide the dual benefits of supporting a healthy immune system while also providing clean sustained energy levels The company said ginseng has many different effects on the body such as maintaining healthy energy levels and offering immune support Kore select Energy is made from maximum potency six year old Korean red ginseng extract Korea Ginseng Corp kgcus com NATROL EDLERBERRY GUMMIES Natrol is introducing Elderberry Gummies the newest addition to its immunity product portfolio Each serving of gummies contains a blend of elderberry fruit extract vitamin C and zinc to create a new way to support immune health with no artificial flavors sweeteners or preservatives Elderberry Gummies come in a 30 day supply and are non GMO vegetarian and gluten free Natrol natrol com NATURES BOUNTY PEACE OF MIND The Natures Bounty Co s Natures Bounty brand has expanded its vitamin and nutritional supplement portfolio to include a new line of gummies to help address key stress concerns for consumers The Stress Comfort line includes Natures Bounty Stress Comfort Peace of Mind formulated to help ease mild tension and stress with a mango pineapple flavored supplement packed with marigold extract and passionflower Natures Bounty naturesbounty com EZC PAK D VALUE PACK PPC Groups EZC Pak brand is offering the EZC Pak D Value Pack which the company describes as providing an on trend value purchasing option for a high demand product that keeps the current consumer behavior shift to household bulk purchasing in retailers shopping cart EZC Pak ezcpak com NATURE MADE ELDERBERRY SYRUP Pharamvite LLCs Nature Made brand is expanding its elderberry offerings by introducing Elderberry Syrup which provides consumers with an elderberry product that the company describes as being part of one of the biggest immune trends in the market today Each serving of Nature Made Elderberry Syrup provides 38 g of Elderberry Fruit Extract 38 times more elderberry extract than Nature Made Elderberry Gummies and is designed for those occasions when consumers may need more support for their immune health The formulation is paired with 180 mg of vitamin C 33 mg of zinc and manuka honey It comes in a blueberry pomegranate flavor with other natural flavors Nature Made naturemade com GINSENG EXTRACT 30 GM Korea Ginseng Corp s Koreselect brand is launching Ginseng Extract 30gm The company said that while ginseng comes in many different forms the most common form for immune support is a solid extract This concentrated form provides an especially potent immune support supplement the company added Korea Ginseng Corp kgcus com 46 MMR July 13 2020