MMR: Mass Market Retailers, July 13, 2020

VIRTUAL ROUNDTABLE CBD The Reality Is That We Are Living in Stressful Times Right Now From page 72 ation at night If it works which this product does then you will have repeat customers for a long time DANYLUK Our most popular product is the 1500 mg tincture I think both because of pricing and because it is a dosage that is effective for most maladies that one might try using CBD For some it is not strong enough and because of that we offer various strengths all the way up to our 6000 mg MACKAY PlusCBD Gold Softgels are the No 1 selling hemp CBD product according to SPINS scan data We have successfully demonstrated unmatched consistency scale and efficacy CV Sciences is proud of our contributions to helping establish and mature the hemp CBD industry by bringing cGMP standards product consistency scientific research and post market surveillance to cannabis FRINK Our high quality CBD masks for face hands and feet have done very well and this exemplifies our companys understanding of purpose based products and the necessity for high quality synergistic ingredients These masks contain our premium quality nonpsychoactive CBD oils and pair that with purposeful and high quality botanical extracts Essentially weve taken a product that already had consumer popularity and added CBD to deliver an even better product DICKENS Our top selling product is our Level Select Level 3 CBD sports cream with 1200 mg of CBD This proprietary product delivers on its efficacy promise with among the highest levels of broad spectrum and nano CBD of all leading brands It was designed for efficacy in conjunction with one of our cofounders MLB legendary Dodgers first baseman Steve Garvey Steve suffered a shoulder injury while playing football in college that was causing him chronic pain as he aged The Level Select level 3 cream was tested by Steve during formulation and we didnt stop until we got it right The key to delivering a highly effective product is the proprietary blend of both nano and broad spectrum CBD that provides both immediate and long lasting relief This product and all Level Select products have been specifically formulated with the highest levels of proprietary CBD because we know how important it is to consumers that a product works Working to help consumers know about the potential benefits of hemp products PETERSON Our topical hemp cream We took the traditional approach to a topical relief cream and modified it to include not only a custom water soluble hemp extract but also essential oils and moisturizers like hyaluronic acid and aloe vera The result is a product that has all the benefits of an O T C pain cream but adds the value of an all natural high class skin care product the properties in various cannabinoids and essential oils and an amazing hot cold sensation Every ingredient has a value there arent any fillers DUITCH Our No 1 product by far is our delicious gummies which have 20 mg of CBD infused into each and every vegan gummy Efficacy and quality are paramount to success and we have seen this not only with our gummies but with our Seratopical skin care line as well SHEA Our Maximum Strength Pain Relief Cream has done very well It is very concentrated and users report that it really helped decrease their pain Our market focus is to provide real solutions to daily health and wellness concerns ELSNER Lets face it We are living in stressful times right now One of my favorite Charlottes Web products that Im using and recommending to all my friends and family right now are the Charlottes Web Sleep Gummies which offer 10 mg hemp derived CBD per two gummies plus 3 mg melatonin Melatonin helps support regular sleep cycles and a restful night of sleep and I personally find it works even better when combined with CBD DAVIS Our topical product Balmx has generated the quickest adoption in the national market and maintains the high rebuy rate The product is formulated with key ingredients that ease and support a variety of conditions with real time results MCDONALD CBD Living Freeze has always been one of our most popular products In February we launched a travelsize Freeze to allow customers to try the product at a lower price point Our loyal Freeze users were clamoring for higher strengths than the original 300 mg version We listened and launched two new strengths of CBD Living Freeze 750 mg and 1500 mg What is your company doing to educate consumers about CBD How are you promoting the category and your products DANYLUK We feel that Warfighter Hemp has one of the most robust websites of any CBD business currently out there We have invested a lot of time and energy into this and we wanted to create a site where those people who do have questions can go and be educated as much as possible There is some frustration with this as that our hands are somewhat tied when it comes to discussing dosing and efficacy against different medical conditions but hopefully we are able to help with the education as much as we can and then serve as a jumping point where people can then do a deeper dive by looking at some of the studies that are available through the NIH WHO or the hundred of other research institutions that have been studying not just CBD but all of the cannabinoids found in Cannabis sativa MACKAY CV Sciences is dedicated to responsibly educating consumers about hemp CBD These efforts include a robust in field education program in which we work with our retail partners to host educational events for consumers in their own communities To reach our consumers at home we have launched the CV Sciences You Tube channel where we publish original content to keep consumers informed about scientific developments current events and whats new with PlusCBD We encourage everyone to visit our YouTube channel and if you learn something new about hemp and CBD like and subscribe FRINK We promote CBD education with unique sponsorships ads and events promoting the industry as a whole rather than just our brand and products We go further on the store level by supporting in store demos educational literature and pharmacy staff education summits It is important that we continue to build trust and comfort within the industry while we continue to learn about cannabinoids and how they interact with our bodies to provide the benefits they seek We provide direct to consumer education through information on our website social media posts and email blasts that continue to inform about the benefits best practices and uses for CBD DICKENS Kadenwood is using national advertising public relations and the production of an industry docuseries to educate consumers The leadership at Kadenwood is comprised of seasoned CPG marketing professionals who have built several leading brands during their highly accomplished careers and know how to connect with consumers across a variety of touchpoints Kadenwood has secured a stable of world class athletes including Heisman Trophy winner and 14 year veteran NFL quarterback Carson Palmer NBA Hall of Famer Annie Myers Drysdale MLB legend Steve Garvey and most recently PGA tour champion Rickie Fowler to promote the Level Select products Kadenwood is the industrys leading advertiser in national radio advertising with an exclusive partnership with the countrys No 1 talk show host Rush Limbaugh and will be launching the industrys largest national TV ad campaign featuring PGA golfer Rickie Fowler in the fall where we will have opportunities to tag our supporting retailers Finally Kadenwood is committed to working with all retailers to help educate associates and shoppers on all things CBD related We offer remote and onsite training and educational CJ Peterson Natures Fusions workshops along with customized signage and in store POP that helps educate and convert consumers Kadenwood through its affiliation with the former surgeon general Dr Richard Carmona as well as through its leading medical advisors is also uniquely positioned to help retailers and consumers stay informed and up to date on the latest regulatory and medical issues related to CBD PETERSON We are working hard to help consumers know about the potential benefits of hemp products as much as we are legally able to do We share studies that have been done over the years give consumer reviews and send free samples to our non hemp buyers so they have the opportunity to try a product without the hard sales tactics of a store DUITCH We have spent a lot of money building educational assets including commissioning a book which outlines what CBD is and how it works with regard to topical applications and a 30 minute video directly from the medical community that focusses on the facts and myths about CBD We also are spending hundreds of thousands of dollars every month branding our products online Prior to COVID 19 we began a multichannel advertising campaign that we paused during the height of the pandemic but which we will start again in Q3 SHEA We use blogs that are sent to our mailing list which explain what CBD is and what it can do to improve your life and diminish your pain as well as decrease stress and improve sleep quality and duration of sleep ELSNER A lot This spring we launched our Searching for Answers webinar series to provide fact and science based answers to consumers in a live webinar and highly interactive format that was super popular Our internal expert Jen Palmer a licensed naturopathic doctor frequently conducts educational webinars to medical practi To page 77 74 MMR July 13 2020