MMR: Mass Market Retailers, July 13, 2020

VIRTUAL ROUNDTABLE CBD Quality and Purity Are of Extreme Importance in This Industry From page 74 tioners and retailers We lean in heavy on education to raise the tide for the entire hemp derived CBD industry DAVIS My company provides educational outreach on health and wellness radio programs across the country and I also serve as a guest speaker in multiple venues to educate consumers in a live environment MITCHELL Education is key Starting from our website we provide many useful tools to learn more about hemp CBD and the unique HempFusion difference We have full time educators on staff to increase awareness and provide education to our sales team and retailers all over the U S We also publish blogs on our website animations and videos and we use social media to provide small digestible elements that expand awareness Finally we participate in educational platforms that reach different audiences such as Expert Voice How important are ingredient quality purity and dosage when it comes to CBD products MACKAY Ingredient quality purity and dosage are extremely important to making a safe product and meeting consumer expectations Another important factor in a high quality hempderived CBD product is consistency being able to manage your supply chain and manufacturing process to deliver a consistently pure product that has exactly what is stated on the label and is free of unwanted contaminants Demonstrating the ability to make a safe beneficia and compliant product will determine which CBD companies survive the current market and regulatory forces At this point all responsible companies should have invested in and completed safety work if they wish to compete and outlast the 3000 brands on the market FRINK Quality and purity are of extreme importance in this industry As a result of hemps close relation to marijuana and the current legal landscape it is important to know where your CBD is coming from if the labels are accurate and if the product is compliant with the federal and state local legislations Our products remain broad spectrum and nonpsychoactive with 00 THC This is intentional as we follow the most strict standards to make our product as available as possible without compromising efficacy DICKENS The investment Kadenwood has made in its vertically integrated supply chain reflects how much importance we place on ingredient quality Kadenwood controls CBD ingredient sourcing from proprietary seed genetics all the way through finished product The Level Select trademark was built on the insight that not all consumers have the same CBD needs and that is why we offer products with varying levels of CBD In working with Dr Aaron Przybysz a leading specialist in pain management and specifically the role cannabinoids may play in treating acute and chronic pain we developed products with among the highest levels of high quality CBD available to ensure that consumers are sure to find a product that best works best for their particular need PETERSON Purity is probably the most worrisome factor in the hemp space because of the nature of the hemp plant in pulling impurities out of the ground A plant that has been planted in a clean field fed proper nutrients watered with clean water and harvested and extracted processed well will not have the potentially harmful chemicals or toxins that have been shown to be dangerous to users One thing that has been done well in the space is the requirements by individual states to do a high level of pesticide heavy metal and microbiology testing to prove that the plant matter is clean Purity is a very subjective concept in hemp today A distillate that is 98 cannabinoids could be called extremely pure but it could also be said that in processing it to that level of cannabinoids you took out all the beneficial components that made the plant a good quality plant in the first place Since the research into various cannabinoids is still in its infancy saying that one strain is better than another because of the cannabinoid levels is kind of frivolous The reality is that specific cannabinoids are better than others in certain ways CBD might be a better choice than CBN in a one case while CBG may be the best choice in another Using the research that shows that and targeting those specifics will be more beneficial to the consumer than whether or not a specific strain of hemp was used to get to those isolated compounds As far as dosage levels goes the research thus far hasnt told us much Having a proper dosage is important for the individual user as they are likely using a hemp product for a specific reason and not just because they like the flavor Dictating said dosage however doesnt make much sense as the research is still pending DUITCH Quality and purity with the proper dosages are critical to your success The goal is to attract repeat customers who will purchase over and over again The acquisition cost is heavily slanted towards the initial sale because no one will purchase your product a second time if it doesnt work or if there is bad press regarding dosages and quality so it is better to be safe and do it right We have an over 58 repeat business which is continuing to grow due to our high quality products that deliver the promised solutions SHEA Very very important The CBD needs to be verified as to its active level in order for the formulation to be adjusted to reach the target milligrams of CBD Once the product is made the active level of CBD should be verified again in order to assure that there was no degradation during the manufacturing process With an O T C drug license we again test the product in its final packaging The consumer needs to know that they are getting an accurate reading for the milligrams stated on the package ELSNER Quality and consistency are each vitally important This is why we have a dedicated horticulture team and patented genetics About half of our hemp acres are certified organic and the other half are in transition to organic We will never secure broader consumer Deanie Elsner Charlottes Web awareness and trust with continued production of low quality products or proliferation of product labels with false claims We must protect the integrity of our products through rigorous quality standards and we continue to strive for clear regulatory requirements DAVIS Without a positive experience consumers will not rebuy these premium products Quality and purity with defined dosage is the only way to sustain a quality brand Quality ingredients and dosing is what CBD Unlimited has become the leader in The industry is fraught with bad products and the market is slowly becoming wise to it MITCHELL Ingredient quality is the second principle from the list above that is key to our success We use only certified organic hemp that has been DNA verified as well as tested and verified at several stages in manufacturing We test the soil to ensure that it does not have challenging issues with chemicals heavy metals allowing the plants to grow without exposure to harmful contaminants We use third party testing to validate the purity and potency This includes testing for cannabinoid and terpene profile heavy metals residual solvents we use CO2 extraction herbicides and pesticides we grow organic microbiological safety and more We believe in radical transparency In fact you can visit us at HempFusion com and click on the Trust Safety tab to access these lab testing results or access the same by activating the on pack QR code on any product A note on potency We believe that consuming more CBD will not always work better and that the overall outcome depends on the format being taken how well it is absorbed as well as the state of the receptors and cannabinoid system in the end users body We believe high doses may not even be advisable and that it is better to start lower and work your way to a level that feels correct to you It is always best to work with your health care provider to make sure you approach this correctly DANYLUK Ingredient quality and purity are the most important things to look for if you are considering CBD One thing that makes Warfighter Hemp unique is that we grow our own plants and all the ingredients that are in our products except the organic peppermint we use for flavoring come from inhouse We really only have two main ingredients CBD and organic hemp seed oil that we use as the carrier oil Warfighter Hemp is unique in this as well as most other companies use either MCT or coconut oil as the carrier base Although hemp oil because it is derived from the seeds and not the flower of the plant itself contains no CBD it is rich in omegas flavinoids and terpenes and because it comes from the same plant it adds to what is commonly referred to as the entourage effect Its vital to know where your CBD is coming from MCDONALD These are the most important things CBD Living uses only 100 organic hemp grown on state licensed farms in Oregon and Colorado We source ingredients from reputable suppliers with whom we have relationships going back years We send all products to independent third party labs for testing and post the results online for full transparency We also try to have different strengths available for most of our products We understand that people absorb CBD differently and different strengths work for different people We try to avoid a one strength fits all approach What can retailers do to maximize sales in this category FRINK In our opinion retailers should be focused on communication in the form of education as well as pointing their consumers in the direction of these new CBD offerings Consumers have a need for these products and it is important that they know where to find them in your store These are new offerings and they may not be aware of the destination and availability of these products Consumers also need to be assured that these products are safe and trusted Consumers that visit this destination are aware or curious 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