MMR: Mass Market Retailers, June 22, 2020
MMR IRI HBC CATEGORY PERFORMANCE STUDY Soap Total Dollar Sales 583 bil 138 Change vs Year Ago 203 108 Supermarkets Drug Stores Total of supermarkets drug stores discount stores including Walmart military commissaries and selected warehouse clubs and dollar stores for the 52 weeks ended 5 17 20 Source IRI Buying Behavior of Households Buying 938 of Households Repeating 866 16 of Volume On Any Deal 237 117 Dollars Per Buyer 6244 Dollars Per Purchase Occasion 6 Purchase Cycle In Days 71 Purchase Occasions Per Buyer 104 Volume Per Buyer 202 Cold Allergy Sinus Tablets Total Dollar Sales 506 bil 65 Change vs Year Ago 107 38 Supermarkets Drug Stores Total Unit Sales 158 bil 111 Change vs Year Ago Supermarkets Drug Stores Total Unit Sales 4845 mil 35 Change vs Year Ago 8 05 Supermarkets Drug Stores Soap Subcategories Liquid Body Wash All Other 282 bil 67 5921 mil 01 Nondeodorant Bar 116 bil 36 2579 mil 00 Liquid Hand 109 bil 317 4445 mil 233 Hand Sanitizers 4203 mil 930 1796 mil 643 Deodorant Bar 3397 mil 81 1033 mil 44 Heavy Duty Hand Cleaner 72 mil 37 28 mil 34 Total of supermarkets drug stores discount stores including Walmart military commissaries and selected warehouse clubs and dollar stores for the 52 weeks ended 5 17 20 Demographics Household by Race Household by Income 50000 to 69999 Demographics Household by Race Household by Income 50000 to 69999 Total of supermarkets drug stores discount stores including Walmart military commissaries and selected warehouse clubs and dollar stores for the 52 weeks ended 5 17 20 Source IRI Buying Behavior of Households Buying 681 of Households Repeating 51 of Volume On Any Deal 212 Dollars Per Buyer 6753 Dollars Per Purchase Occasion 1325 Purchase Cycle In Days 744 Purchase Occasions Per Buyer 51 Volume Per Buyer 346 Dollar Index The percentage of dollars spent within food drug mass and warehouse clubs by a specific demographic segment divided by the distribution of consumer panel members by that demographic segment with the result multiplied by 100 Hispanic represents a multiracial ethnic segment represented both in Caucasian and African American racial groups Dollar Sales Change Unit Volume in mil bil Change Caucasian 89 African American 154 Hispanic 122 Source IRI Asian 110 Less than 15000 79 15000 to 24999 76 25000 to 34999 93 35000 to 49999 93 104 70000 to 99999 110 100000 or greater 114 Caucasian 105 African American 82 Hispanic 93 Asian 86 Less than 15000 68 15000 to 24999 78 25000 to 34999 79 35000 to 49999 87 101 70000 to 99999 114 100000 or greater 124 Source Shopper Insights Advantage IRI 68 MMR June 22 2020
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