MMR: Mass Market Retailers, June 24, 2019
MMR IRI HBC CATEGORY PERFORMANCE STUDY Hair Conditioner Total Dollar Sales 223 bil 35 Change vs Year Ago 06 13 Supermarkets Drug Stores Total of supermarkets drug stores discount stores including Walmart military commissaries and selected warehouse clubs and dollar stores for the 52 weeks ended 4 21 19 Source IRI Buying Behavior of Households Buying 668 of Households Repeating 501 46 of Volume On Any Deal 362 Dollars Per Purchase Occasion 713 Purchase Cycle In Days 88 Purchase Occasions Per Buyer Cosmetics Facial Total Dollar Sales 211 bil 36 Change vs Year Ago 49 51 Supermarkets Drug Stores Total Unit Sales 4627 mil 12 Change vs Year Ago 23 Supermarkets Drug Stores Dollars Per Buyer 3514 49 Volume Per Buyer 58 Total Unit Sales 2675 mil 38 Change vs Year Ago 57 45 Supermarkets Drug Stores Demographics Household by Race Caucasian 91 Household by Income Less than 15000 74 50000 to 69999 103 Cosmetics Facial Subcategories African American 139 Hispanic 134 Asian 104 15000 to 24999 67 25000 to 34999 81 35000 to 49999 93 70000 to 99999 115 100000 or greater 122 Foundation 9676 mil 37 1043 mil 40 Powder 3441 mil 64 474 mil 60 Concealer 2912 mil 19 433 mil 35 Body Accessory 2706 mil 35 370 mil 35 Blush 1258 mil 92 208 mil 104 Makeup Combo 598 mil 27 79 mil 80 Bronzer 486 mil 120 68 mil 150 Total of supermarkets drug stores discount stores including Walmart military commissaries and selected warehouse clubs and dollar stores for the 52 weeks ended 4 21 19 Demographics Household by Race Household by Income 50000 to 69999 Total of supermarkets drug stores discount stores including Walmart military commissaries and selected warehouse clubs and dollar stores for the 52 weeks ended 4 21 19 Source IRI Buying Behavior of Households Buying 422 of Households Repeating 294 of Volume On Any Deal 352 Dollars Per Buyer 6027 Dollars Per Purchase Occasion 1299 Purchase Cycle In Days 923 Purchase Occasions Per Buyer 46 Volume Per Buyer 62 Dollar Index The percentage of dollars spent within food drug mass and warehouse clubs by a specific demographic segment divided by the distribution of consumer panel members by that demographic segment with the result multiplied by 100 Hispanic represents a multiracial ethnic segment represented both in Caucasian and African American racial groups Dollar Sales Change Unit Volume in mil bil Change Caucasian 104 African American 68 Hispanic 127 Source IRI Asian 109 Less than 15000 62 15000 to 24999 71 25000 to 34999 80 35000 to 49999 98 102 70000 to 99999 114 100000 or greater 122 Source Shopper Insights Advantage IRI 88 MMR June 24 2019
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