MMR: Mass Market Retailers, June 24, 2019
MMR IRI HBC CATEGORY PERFORMANCE STUDY Hand and Body Lotion Total Dollar Sales 210 bil 24 Change vs Year Ago 04 2 Supermarkets Drug Stores Total of supermarkets drug stores discount stores including Walmart military commissaries and selected warehouse clubs and dollar stores for the 52 weeks ended 4 21 19 Source IRI Buying Behavior of Households Buying 671 of Households Repeating 482 Dollars Per Purchase Occasion 879 Purchase Cycle In Days 89 Cosmetics Eye Total Dollar Sales 206 bil 12 Change vs Year Ago 21 2 Supermarkets Drug Stores Total Unit Sales 3652 mil 1 Change vs Year Ago 19 23 Supermarkets Drug Stores of Volume On Any Deal 338 Dollars Per Buyer 3527 Purchase Occasions Per Buyer 4 Volume Per Buyer 41 Total Unit Sales 3376 mil 4 Change vs Year Ago 53 25 Supermarkets Drug Stores Demographics Household by Race Caucasian 85 Household by Income Less than 15000 77 50000 to 69999 105 Cosmetics Eye Subcategories African American 164 Hispanic 104 Asian 140 15000 to 24999 76 25000 to 34999 89 35000 to 49999 96 70000 to 99999 107 100000 or greater 116 Mascara 8843 mil 38 1313 mil 55 Eye Liner 5068 mil 53 909 mil 76 Eye Brow Makeup 3651 mil 152 597 mil 115 Eye Shadow 2633 mil 33 498 mil 82 Eye Combo 378 mil 27 58 mil 57 Total of supermarkets drug stores discount stores including Walmart military commissaries and selected warehouse clubs and dollar stores for the 52 weeks ended 4 21 19 Demographics Household by Race Household by Income 50000 to 69999 Total of supermarkets drug stores discount stores including Walmart military commissaries and selected warehouse clubs and dollar stores for the 52 weeks ended 4 21 19 Source IRI Buying Behavior of Households Buying 479 of Households Repeating 339 of Volume On Any Deal 415 Dollars Per Buyer 4636 Dollars Per Purchase Occasion 959 Purchase Cycle In Days 902 Purchase Occasions Per Buyer 48 Volume Per Buyer 7 Dollar Index The percentage of dollars spent within food drug mass and warehouse clubs by a specific demographic segment divided by the distribution of consumer panel members by that demographic segment with the result multiplied by 100 Hispanic represents a multiracial ethnic segment represented both in Caucasian and African American racial groups Dollar Sales Change Unit Volume in mil bil Change Caucasian 103 African American 73 Hispanic 124 Source IRI Asian 114 Less than 15000 65 15000 to 24999 69 25000 to 34999 78 35000 to 49999 92 105 70000 to 99999 117 100000 or greater 123 Source Shopper Insights Advantage IRI MMR June 24 2019 91
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