MMR: Mass Market Retailers, October 1, 2018

Natures Bounty Offers Wellness Solutions Natures Bounty Co 2100 Smithtown Ave Ronkonkoma N Y 11779 631 200 4918 naturesbounty com Key contact Ashley Dickerson Senior Manager Corporate a d v e r t o r i a l Communications With a clear focus on bringing new and exciting innovation to its customers Natures Bounty Co is introducing about 20 new SKUs into the mass retail market this fall responding to Americans rising demand for whole body wellness solutions Nearly 40 of Americans are actively trying to incorporate more plant based foods into their diets according to Nielsen data and 23 are aiming to consume more plant based proteins That is a significantly larger market than whats represented by the 6 who identified as vegetarian and the 3 of vegan adherents the consumer research firm reported last year In response to this growing need the companys Natures Bounty Optimal Solutions and Body Fortress brands are both coming out with new trending plant based vegan protein powders in fall 2018 The Pure Protein brands Super Food plant based protein powder a winner of the 2018 Product of the Year will become available in ready to drink individually packaged containers giving consumers a convenient and easy way to grab a vegan protein beverage on the go The beauty segment continues to be an important and growing piece of the vitamin and supplement category The concept of healthy aging is being embraced across the entire demographic spectrum and is bringing new younger users into the category Natures Bounty the No 1 hair skin and nails brand in the market recently introduced Hair Skin Nails Gummies with Collagen This new tropical citrus twist to the existing Hair Skin and Nails formula that consumers love has an added bonus of 100 mg of collagen per serving and is formulated to be a delicious addition to a health and beauty routine Recently brought under new majority ownership Natures Bounty Co is bringing a hyperfocus to its operations with the aim of bringing value and disruption back to the health and wellness space says Bob Goode the companys chief customer officer Goode notes that the management team comprising both newcomers and incumbent members is well on its way to building a strong base that will support the companys next stage of growth Across all parts of the business Natures Bounty is adding capabilities both through the aggressive addition of talent and through an evolution of the companys strategy and focus Most recently Don Kerrigan formerly of Bayer Corp was appointed to the position of president of North America where he has stepped in to lead the companys marketing and sales strategies Additionally the company has recruited Amy Von Walter formerly of Toys R Us as chief of communications to build and transform the companys communication strategy ensuring it is well positioned in the marketplace Goode notes that the companys ability to pair channel growth with creative marketing strategies and impactful innovation has given the company a fresh approach to the market and retail partners and consumers are the beneficiaries Across its brands which include Natures Bounty Osteo Bi Flex Solgar and Sundown Naturals the company is deeply entrenched in the development of solutions based offerings that will stand out in the market Goode notes that the companys spring 2019 innovation will take a solutions based approach thats aligned with key consumer health and wellness trends and will advance Natures Bountys status as a positive force for disruption within the vitamin and supplements category